PonderThis: Google in Egypt- Testing Corporate Values
ibarrygoldberg.substack.com
I have often railed here about the cynicism and negativity created by hollow corporate values. But today we get to see the power of a core principal when it survives the stress test. Google has a lot at stake in Egypt. It remains to be seen if the uprising, in part started and led by their executive, Wael Ghonim, will fail or drive Hosni Mubarak from the seat of power he has occupied for decades. But even faced with the possibility of losing the Egyptian market and any others that cascade from a bad ending for the protesters, Google is taking their core value, “Don’t be Evil” seriously.
PonderThis: Google in Egypt- Testing Corporate Values
PonderThis: Google in Egypt- Testing…
PonderThis: Google in Egypt- Testing Corporate Values
I have often railed here about the cynicism and negativity created by hollow corporate values. But today we get to see the power of a core principal when it survives the stress test. Google has a lot at stake in Egypt. It remains to be seen if the uprising, in part started and led by their executive, Wael Ghonim, will fail or drive Hosni Mubarak from the seat of power he has occupied for decades. But even faced with the possibility of losing the Egyptian market and any others that cascade from a bad ending for the protesters, Google is taking their core value, “Don’t be Evil” seriously.